9 Hot Tips to Increase Site Conversions

| March 5, 2009

“Site conversion” is a very dry and unexciting way of saying “how to get more profits from the same amount of website traffic.” Isn’t that a more upbeat way of expressing it? Who doesn’t want to get more profits from the same number of visitors? Increasing your conversion rate is a straightforward, even dramatic way [...]

Google Changes AdWords URL Policy

| March 2, 2009

Changes To Be Implemented Soon Google is implementing a change in its URL policy for AdWords. Starting the week of February 24, all display URLs within an ad group must have the same top-level domain. “In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision [...]