New Google SERP Features

| March 25, 2009

Cater to Intent-Based Search Google has just announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions. The company says its deploying a new technology that better understands associations and concepts related to searches. Google explains: …one of [...]

FAQ Pages Could Boost Your Google Rankings

| March 9, 2009

In a recent report, Hitwise said that the length of search queries has increased over the past year. Longer search queries, averaging searches of 5+ words in length, have increased 10% from January ’08 to January ’09 they noted. Ask has an interesting blog post up interpreting this data, and the gist of it is [...]

Is Brand the Key to Ranking on Google?

| March 2, 2009

A recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google’s algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media. He cites Google CEO Eric [...]