9 Hot Tips to Increase Site Conversions

| March 5, 2009

“Site conversion” is a very dry and unexciting way of saying “how to get more profits from the same amount of website traffic.” Isn’t that a more upbeat way of expressing it? Who doesn’t want to get more profits from the same number of visitors? Increasing your conversion rate is a straightforward, even dramatic way [...]

Google Changes AdWords URL Policy

| March 2, 2009

Changes To Be Implemented Soon Google is implementing a change in its URL policy for AdWords. Starting the week of February 24, all display URLs within an ad group must have the same top-level domain. “In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision [...]

Is Brand the Key to Ranking on Google?

| March 2, 2009

A recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google’s algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media. He cites Google CEO Eric [...]