Where Social Media Fits Into the SEO Equation

| March 26, 2009

We hear a whole lot of talk about social media marketing these days. There is plenty of evidence that there are great benefits to this medium, but there are still many questions about it as well. What  questions do you have? I thought it would be interesting to explore social media and how it relates [...]

New Google SERP Features

| March 25, 2009

Cater to Intent-Based Search Google has just announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions. The company says its deploying a new technology that better understands associations and concepts related to searches. Google explains: …one of [...]

The Necessity Of Search Engine Optimisation

| March 20, 2009

The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it. The emphasis of search engine optimisation is to [...]