20 Tools for Tracking Social Media Marketing

| January 13, 2010

Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s [...]

Can SEO Exist Beyond Google Personalization?

| December 14, 2009

Speculation in the search industry is rife this week with claims that Google Search Personalization has changed the SEO playing field. But has it really? Or are people freaking out for no good reason? To find out, we’ll look at how it impacts SEO in the negative and positive. But first, let’s have a quick [...]

Google Caffeine And The New Ranking Factors

| December 7, 2009

Google Caffeine is the name given to Google’s “Next Generation” search engine, which it will use to rank and index all the pages on the wonderful world wide web. According to all indications, this is not just another one of Google’s infamous Updates, but a major “Overhaul” of its index and algorithm – the complex [...]